Our Story

The Bright Side Family was originally founded as Geriatric Services Inc. in 1990 by Executive Director, Elizabeth Davis, and Geriatrician, Charles Davis, as a response to the lack of affordable supportive housing that was facing their clients and patients at Beth Israel hospital in Newark, NJ.


That same year, Geriatric Services Inc. took over management of Bright Side Manor, a historic licensed residential health care facility that had been operating as senior housing since 1916. At Brightside Manor, Elizabeth and Dr. Davis were able to provide the quality affordable housing for seniors that so many communities were lacking. As of today, it is the only assisted living facility in Bergen County that is affordable for low-and-middle income older adults. 
Continuing to address the shortage of subsidized senior housing, the organization located a property site and secured funding to build The Brookdale—a 62-unit subsidized senior apartment building in Teaneck. The project was completed in April 2016. 
Further expanding on its mission, The Bright Side Family created the PALS (Portable Assisted Living Services) assisted living program in 2016. Assisted Living Programs (ALPs) are licensed to provide services for seniors in subsidized housing who are no longer independent, but cannot afford or do not wish to move out of their community. With expertise in providing holistic and cost-effective assisted living services, The Bright Side Family now operates three PALS Program locations: Westwood House in Westwood, NJ and Golden Tower and Belmont Gardens in Garfield, NJ. With support from PALS, tenants can remain in their own apartments as they are provided assistance with personal care, meal preparation, medication administration, light housekeeping, laundry, and health monitoring services.
That same year, The Bright Side Family launched Age-Friendly Teaneck with support from The Henry and Marilyn Taub Foundation. Age-Friendly Teaneck is based on the World Health Organization’s strategic goal of “facilitating the inclusion of older persons to make our world more age-friendly." The initiative in Teaneck collaborates with local stakeholders to improve overall livability for community members and serve as a model for other New Jersey communities committed to supporting an aging population.

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The Early Years